Business Policy & Strategy MBA,BBA Notes

 Business Policy & Strategy

Course contents:

Unit I: 

Nature & importance of business policy & strategy: Introduction to the strategic management process and related concepts; Characteristics of corporate, business & functional level strategic management decisions. Company’s vision and mission: need for a mission statement, criteria for evaluating a mission statement- Goal, Process & Input formulation of the mission statement.

 1.Business Policy & Strategy Introduction Notes

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Unit II: 

Environmental Analysis & Diagnosis: Analysis of company’s external environment Environmental impact on organizations policy and strategy, organizations dependence on the environment, Internal analysis: Importance of organization’s capabilities, competitive advantage and core competence.

 2.Internal & External Analysis Notes

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4.Environmental Analysis and Diagnosis:

Process, Types and Techniques

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Unit III: 

Formulation of competitive strategies: Michael E. Porter’s generic competitive strategies, implementing competitive strategies- offensive & defensive moves. Formulating Corporate Strategies: Introduction to strategies of growth, stability and renewal, Types of growth strategies concentrated growth, product development, integration, diversification, Types of renewal strategies – retrenchment and turnaround Strategic fundamentals of merger & acquisitions

 5.Strategy Process Notes

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Unit IV: 

Strategic Framework: Strategic analysis & choice, Strategic gap analyses, portfolio analyses – BCG, GE, product market evolution matrix, experience curve, directional policy matrix, life cycle portfolio matrix, Behavioral considerations affecting choice of strategy.

3.BCG Matrix - GE Matrix Notes

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Readings:

1. J.A. Pearce & R.B. Robinson: Strategic Management formulation implementation and control, TMH

2. Arthur A. Thompson Jr. & A.J Strickland III : Crafting and executing strategy, TMH

Supplementary Readings

1. Gerry Johnson & Kevan Scholes, Exploring corporate strategies, PHI

2. Upendra Kachru: Strategic Management, Excel books

3. Arthur A. Thompson Jr. and A.J. Strickland: Strategic Management –Concepts and Cases, McGraw-Hill Companies

4. Lawrence R. Jauch & William F. Glueck: Business Policy and Strategic Management (Mcgraw Hill Series in Management).

Note: Latest Edition of the Text Books should be followed