Unit I
Understanding strategy and Strategic Management: Strategic management process. Strategic decision making, Levels of strategy. Defining strategic intent: Vision, Mission Goals and Objectives. Characteristics of a good mission statement.
External environment analysis: Strategically relevant components of external environment. Industry analysis-Porter's five forces model, Strategic group mapping, industry, key success factors. External Factor Evaluation matrix. Environmental scanning techniques: ETOP and COWS analysis etc.
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Unit II
Internal environment analysis: Resource based view of an organization, Value chain analysis, Competitive advantage and Core competency. Internal Factor Evaluation Matrix.
Business level Strategies: Porter's framework of competitive strategies: Cost leadership,
Differentiation and Focused strategies. Corporate level strategies: Growth strategies horizontal and vertical integration, strategic outsourcing, related and un-related diversification, international entry options, harvesting and retrenchment strategies.
Unit III
Portfolio Strategies; BCG Model, GE Business Planning Matrix, Shell's Directional Policy Matrix Growth of the Firm: Internal Development, Mergers & Acquisitions, and Strategic Alliances, Restructuring Strategies regarding growth of firm.
Corporate Restructuring: Types, Synergy, Location and Timing tactics.
Unit IV
Strategy Implementation: Strategy-structure fit, developing and modifying organizational structure.
Leadership and organization culture
Strategy Evaluation and Control: Nature of strategy evaluation, Strategy evaluation framework, the balanced Score Card, Bench-marking.
